Nettex launch V.I.P.® Miracle Mare™ developed to support mares in season (March 2021)
Nettex are delighted to announce the
launch of a brand-new product to complement their existing, well respected V.I.P.
equine supplement range. Developed by world-leading veterinary surgeons and
scientists to support mares in season, NETTEX V.I.P. Miracle Mare is a
non-magnesium supplement containing B vitamins, natural
botanicals - Chasteberry, Chamomile, Vervain and Red Clover, and Wheatgerm
Extract (WGE). WGE has prebiotic like
functionality which optimises gut flora balance helping the body’s own
mechanisms regulate themselves and has been proven to support mares with challenging oestrus-associated
behaviour in as little as 48 hours[1] , helping to increase owner’s
enjoyment of their mares.
Launching to
trade in February 2021, V.I.P. Miracle Mare is targeted to the owners of
over 300,000 mares in the UK, the majority of which, recent studies show exhibit
seasonal undesirable oestrus behaviours which include (but are not limited to) kicking, biting, aggression, bucking, weaving, squirting and poor performance.[2][3]
To support the
launch of V.I.P. Miracle Mare, Nettex
will be running a
national consumer campaign titled ‘She’s Got This’ to help drive sales
and awareness in-store and online. They will be supporting retailers with a digital
retailer toolkit
containing in-store POS and digital assets such as website
banners, social media posts and consumer e-shots, together with online, free
access, CPD content for retail staff.
Consumers will be encouraged to interact
with the brand via social platforms and key equestrian influencers are already
on board to support and drive this activity.
A bold, national advertising campaign
to both trade and consumer, is planned to start in March and educational
platforms using qualified, equine behavioural experts and nutritionists will
deliver huge support to mare owners across the UK.
NETTEX V.I.P. Miracle Mare 1kg RRP of £54.99 (approximately 40 days supply for the average 500kg horse)
NETTEX V.I.P. Miracle Mare 2kg RRP of £104.99 (approximately 80 days supply for the average 500kg horse)
NETTEX V.I.P. Miracle Mare is fed once a day with an average 500kg horse requiring 24g. This no added sugar formulation has been tested for a wide range of naturally occurring prohibited substances.
Retailers can get
more information about NETTEX V.I.P. Miracle Mare
from their regional sales representative or from sales@nettexequine.com
www.nettexequine.com